Tag: marketing and advertising

Digital in yours hands

Wait, Trader Joe was a real guy? | CNN Business

New York CNN Business — It turns out Trader Joe was a real guy, and his shrewd instincts led him to create a counter-cultural grocery store empire. Joe Coulombe, owner of a struggling convenience store in Los Angeles, decided in 1967 to open a chain of grocery stores to appeal to the small but growing…
Read more