OnePlus has been relegated to producing OPPO and Realme counterfeits

OnePlus has been relegated to producing OPPO and Realme counterfeits

OnePlus has been relegated to producing OPPO and Realme counterfeits

OnePlus has released many phones with interesting designs and unique features over the past eight years. The Alert Slider continues to be an important hardware differentiator for the company, and some of my favorite models are OnePlus phones: the OnePlus 6T in Thunder Purple, the OnePlus 5T Star Wars Edition, and the OnePlus 7 Pro.

OnePlus’ focus on design aesthetics comes from the top. Co-founder and CEO Pete Lau often talks about how design is a key focus area for OnePlus, and I distinctly remember a conversation before the OnePlus 6 launched.

At the time, OnePlus was launching its first phone in a red color, and Lau said he and the design team deliberated over the choices for several weeks to get the hue right for the device.

OnePlus 6 red edition

(Image credit: Android Central)

In the end, OnePlus went with a red tint which was $4 more expensive than the other alternatives (no small change when working on very thin margins), but the result was that the Red OnePlus 6 looked absolutely stunning. It’s this attention to detail on every facet of the device that has endeared the company’s power users. But unfortunately, OnePlus no longer does this.

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